PREVIEW BERLIN is organised by the Berlin gallery owners Kristian Jarmuschek (Galerie Jarmuschek + Partner) and Rüdiger Lange (loop – raum für aktuelle kunst) and the artist Ralf Schmitt (MyVisit.to).

Ever since 2007, the art fair, established in 2005, has been held in the former Berlin Tempelhof Airport, where the historical hangars are characterised by a generously-sized room layout. For the fifth edition in 2009, the fair moved into the singular main hall of Tempelhof Airport. Under the title LESS REGRESS / MORE CONGRESS, it developed a progressive art fair concept in the form of a curated exhibition without a classic fair construction, which was enthusiastically taken up by the media and the general public. Some 10,000 visitors over the course of three days made the PREVIEW BERLIN the “hub of the Berlin’s autumn fair season“(Der Tagesspiegel).

In 2010, the PREVIEW BERLIN once again presented an ambitious stand concept that reflected the wide-ranging experiences of the previous years: a combination of large-scale white cube exhibition booths and open spaces for expansive installations and performative works. A central lounge provided a meeting place for the over 12.000 visitors while also serving as an event venue for the multifaceted supporting programme, which consisted of tours, dinners, receptions and discussions. Another new programme feature was the focus on galleries and art spaces from Eastern Europe. The auspicious result: a flood of galleries from these nations applied for inclusion in 2011.

Two new plug-ins were also added in 2011. The cooperative project between Fresh Paint, Tel Aviv and PREVIEW BERLIN started with Israeli curators and collectors travelling to Berlin for a panel discussion with the directors of the partner fairs. The VIDEO ART BOX by Fresh Paint took centre stage in the main area of Hangar2. Here the Tel Aviv art fair presented German premieres of video works by Israeli artists. With FOCUS ACADEMY, PREVIEW BERLIN is turning to art universities and their students for a new format. In this 2011’s fair, works were shown by students from the Bauhaus University in Weimar, Muthesius Academy of Fine Arts and Design in Kiel and the Academy of Arts in Nuremberg.